- Chicago, Illinois, United States
WCG was founded to serve the automobile industry with Customer Experience consulting expertise in areas such as brand differentiation, customer engagement, retailer operations, owner loyalty, customer satisfaction and retailer effectiveness.Services for clients include Customer Experience strategy design, program management, data collection, results analytics design, retail operations consulting, crisis response, and communications. CX measurement programs deployed include standards and processes compliance audits, mystery shopping, market benchmarking, and retailer performance incentivization.