Retail - Houston, TX, US
We are an online clothing company that provides women with different options according to body shape. I started this company because I realized how much trouble it was to find clothes that fit me well and many other women face a similar challenge. I thought the fashion industry should be more innovated by having background research on styles that look great based on different body shapes. We're not all the same, so why is it assumed that we would dress the same? I've spent many hours analyzing different components that make an outfit more appealing according to how designs impact the visual dependent upon the individual's shape. The journey has just began. I hope that you enjoy watching the company grow, as we work on innovative looks!Thank you all!Founder and CEODemi Jones