Computer Hardware - Austin, Texas, United States
We have a patent-pending system of building keyboards, computers and laptops out of wood including decorative styling associated with the material (inlays, multi-staining, etc). We believe there will be at least two drivers of demand in the next decade for our product. With more and more companies switching to a "work-from-home" model (and thus a cycle has begun where more and more employees are expecting it), many will be co-existing with computing devices and periphery in their house. But the modern PC was designed for an office - not for a house - and so there's an overuse of plastic and simple metals. Our focus group studies have shown that most at-home workers want their home to remain their oasis - and want their computing/work equipment to match that ethos. This is where computers and periphery become personal items - not industry items - and CaaPI (Computers as a Personal Item) is an embryonic segment that we're positioning to be the leader in. The second driver of demand is sustainability: wood is renewable, and even the most recylable of materials still requires a lot of energy to re-manufacture it. We believe more and more Governments, Fortune 1000s and Consumers will be positioning spending with renewability in mind. To that end, we'll also be manufacturing it all in the US, ending the supply-chain-disruption cycle that happens every 30 years (or so) when there is friction between countries who supply each other.
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