Wordego
Online Media - Chicago, Illinois, United States
Wordego Employees
Wordego Details
Wordego is an artificial intelligence based ad analytics platform. Wordego segments each visitor to web stores as per their customer value score (such as gold, silver, bronze, tin audiences) and provides ecommerce businesses to auto-adjust their advertising bids for each audience on ad platforms. Thus, Wordego helps web stores increase their advertising investment returns by more than +30% or decrease their ad spending by more than -35%!Thanks to its advanced artificial intelligence technology, Wordego (1) identifies the spending power and conversion probability of each visitor to a web store; (2) calculates their customer value score based on this data; and (3) segments them as gold, silver, bronze, and tin audiences. Wordego then transmits audience data to the web store in real-time through their Google Analytics account.Web stores could use this data in many ways, as per their needs and preferences:• Implement precisely defined audience segments to their preferred advertising channels, such as Google Ads (Search & Display), Criteo, Facebook, Instagram, etc.• Create segment-based campaigns and adjust their target advertising bids for each audience, such as $1.5 for gold audiences, $1.2 for silver, $0.8 for bronze, and $0.2 for tin.• Enhance their existing campaigns by auto-adjusting their bid coefficients per audience segment, such as 1.5X for gold audiences, 1.2X for silver, 0.8X for bronze, and 0.2X for tin.• Auto-analyze, better understand and take actions on their visitor acquisition channels, such as paid search, organic search, direct, social, email, referral, affiliate, etc.Consequently, by providing real-time insights about their audiences, Wordego helps web stores increase their advertising investment returns by more than +30% or decrease their ad spending by more than -35%!
Wordego Technologies
Email Providers
Gmail
Widgets
Facebook Widget
Other
Google Maps (Non Paid Users)
Hosting
Amazon AWS