World of BLOOM toys

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"World of BLOOM toys" was created and designed by Heather Jichi and co-founded by Jonathan Jones. Our mission is to bring thoughtfully designed, narrative based, integrative construction toys for girls and boys to the market. Girls have been largely underserved in the construction toy market. Bloom was started to fill that need but quickly evolved into a construction toy for all children. Our mission now, is to provide a construction system that appeals to all kinds of learners and players. Non linear, soft, themed… our construction model is like nothing on the market, and we are excited to share it with the world!!

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