Wrong
Apparel Retail - Anderson, IN, US
Wrong Details
‘Wrong' happens while crossing the red line of the model to which fashion is subjected. Going through trends and styles imposed by default, we miss a concept that is not conditioned by anything, something wild and fearless. We brake out of the loop, close our eyes … And wake up. First we stopped believing in TV, and then we discovered that we had never needed it. We opened a newspaper but we couldn't trust the stories within. We read the contracts of the free services but we were scared by its ardent addiction for power, – so we ran until we burnt with the tarmac. One day we flew with amazement as we opened our eyes and undressed the empire robed in lies. In our hopes to live further than in the deceits of our reasoning, we invested our senses in directions that allowed us to be original again, to scrabble the establishment and place us at a starting point where All you know is wrong… We participate in the Universe with creative actions connecting our 5 senses; we take malodorous visions, sounds in 3D, rough aromas and tasty mirages. We reedit them through the blue pill of freedom to make our own meanings. For All You Know Is Wrong you need to rethink and reinterpret a thousand times over to agree that there is not one reality but many unique realities to create, to share, to shout aloud. We embrace, we liquefy and we express difference because the only thing we know is that everything is possible. Its how we want to live, with our accurate doubts and our constant change. This is now our highest peak. Break with everything you know, violate your (sub) conscious, force the extraordinary and make it yours. Lets be sublime without interruption.
