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The new need to add social media as another marketing channel has caused a lot of confusion about what it is for and what it can do. At wurdsurf, we believe that business is about relationships – and that if you always practice amazing customer service and treat people right from the start, then you don't have to spend as much money on marketing and advertising overall.That's why our goal at wurdsurf is simple: to help you build better relationships through smart, simple social media marketing.