Advertising/Marketing/PR - Minneapolis, MN, US
Wye Contextual Marketing helps marketers shift their marketing focus from content to context. Mobile technology, iOT, proximity and direct links not only dictate the form of today's engagement, they define a unique opportunity and therefore challenge for marketers... How, where, and when are the new drivers for brand engagement—and understanding these key motivators is essential to the success of your content marketing. Wye helps marketers navigate the unique and complex journey customers have with your brand to deliver the right content at the right time and place.Through a unique blend of customer consultation AND a world class marketing automation platform, Wye brings your marketing strategy out of the dark ages and into the "moment". Creating a framework to more effectively engage customers, improve your marketing efficiency AND generate the results you're looking for.
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