Sporting Goods - London, Ontario, Canada
Xamsa is a racquet company that was created in the most modern way, but our great success has forced us to operate more like a traditional racket company. We are still very different in the most positive way. Founded by Peter Urkedal, Xamsa was started as one person buying one racket. From there connections were made and soon other players started pooling in to create a purchasing power. Soon friends and connections became resellers and volumes became huge (for us). This is when the brand was born and soon after the good friend and co-owner Tim Burganov became a part of the company. So back to how we are different; we are still not charging more for our products than enough to cover our expenses. We also have a very inexpensive way of organizing the company and distribution. In addition we rely heavily upon word of mouth as our marketing in order to again keep the costs low. So why all this talk of low costs? It is simply because we are managing to supply top shelf rackets to club players for almost half the price of the big brands. If we have money to spare, we sponsor development events for club players. That is what it is all about for us!