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XenoOne Co., Ltd. was first established in 2006 and re-established in 2009 with the current management. It is an company that focuses on digital marketing consulting and IT solutions. Based on its plan to launch a new social network service, Samsung has made an initial investment in late 2009 for a minority ownership.XenoOne Co., Ltd. wishes to create a new experience in the social network market. For this goal, the company has developed a next-generation social network service called "LifeCruz." And it has established its US subsidiary in February 2011 in New York City. This US subsidiary, XenoOne Inc, is wholly owned by XenoOne Co., Ltd. and was founded to operate and manage LifeCruz in the U.S. market.XenoOne's mission is to to empower users and let them do more with their own "life data." And with LifeCruz, XenoOne plans to build a "database of life." Google search queries represent a database of user intents, blog posts represent a database of opinions or interests, and Facebook represent databases of networks. But LifeCruz's database of life is far more robust than other databases. It tries to provide a tool for the users to observe their own life so that they can manage their life better, and also a richer means to be social.
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