Internet - Carlton, Victoria, Australia
xLabs has developed revolutionary eye, gaze and head tracking software that uses any ordinary webcam. This means that we can work out what users are looking at on the screen. Although eye and gaze tracking technology has been around for a while, the good solutions all require expensive, specialist hardware. Ours doesn't. It's just our software, and a webcam. Any webcam. Our software offers continuous, real-time tracking without restricting user movement. Once thoroughly calibrated, it just works all the time, without disrupting user activities. xLabs core product offering is its Software Development Kit (SDK), that enables 3rd party use of the company's intellectual property through a set of software libraries. xLabs' SDK enables clients to integrate eye, gaze and head tracking capabilities into their new or existing web based software applications. xLabs' SDK simply requires access to the users existing webcam and requires no additional hardware. xLabs' web friendly architecture enables clients to integrate the SDK into existing web sites as well as client installed software applications. Further to the core SDK, xLabs is also developing fully featured products and value-added services. One such product is called EyesDecide.com. Built on top of the xLabs SDK, EyesDecide.com is a Software as a Service platform that enables clients to conduct remote gaze tracking studies on any visual media (including websites, wireframes, brochures, catalogues and so on). Aimed initially at the usability and market research sector, EyesDecide.com will include advanced visualisations and analytics that will form part of the broader xLabs SDK.