- Sydney, New South Wales, Australia
Ya-Hustle aimed to improve our future generations health. Ya-Hustle was formed by a group of entrepreneurial university students through the Junior Achievement Australia program (see here: www.jaaustralia.org). We are passionate about solving the problem of chronic diseases in our society through raising awareness of the significance of balanced eating in order to improve one's well-being, as well as promoting good healthy habits from a young age. One of the ways we tackled this problem is through our behaviour changing children's book, 'Bubblegum Boots'. This fully illustrated picture book provides young children with the opportunity to learn about the benefits of a balanced diet through a fun and engaging story.