Marketing & Advertising - , , United States
The world's most powerful brands have built-in recognition, not only of their core identity, messaging and packaging, but also of their values, customer experiences and target audiences.Part art and part science, Rachel believe's what makes a truly powerful brand is an organization's ability to develop distinct and authentic messaging, coupled with rich customer and employee experiences using the 7 Drivers of a Powerful Brand.1. Strategy: Why, When and How You Compete 2. Story: Promise and Personality of Your Brand3. Identity: The Look and Feel of Your Brand4. Performance: Translating Brand into Revenue5. Architecture: Using Your Brand to Stand Out 6. Footprint: Your Brand in the Digital World7. Leadership: The Depth and Endurance of Your BrandPowerful brands don't simply follow in another brand's footsteps. They Ask Y! We develop unique and effective brand strategies that blaze their own trail. We go beyond the tried and true to develop creative-minded content that gives your customers a consistent "way to play" across all your digital channels. How powerful is your brand? Find out where you stand, which critical changes you need to make, and how you can create a strategic plan that artfully accelerates the impact of your brand. Ask Y!
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