Youles
Information Technology & Services - Atizapán de Zaragoza, Estado de México, Mexico
Youles Employees
Youles Details
Youles is a financial core that has no equal. Built around the hypothesis that giving financial information (expense categorization, reports, graphs, etc.) does not result in better finances, we created a product that took another approach: it developed financial INTUITION.And we achieved it. Our users adjusted their habits little by little until they comprehended how their actions impacted their financial life—all of this without taking away their freedom to choose. It was so effective that it was the only paid PFM in the market; users paid USD 20/ month. How did it work?By giving feedback every single time users made an expense. At that moment, our algorithms would run several scenarios that provided input on how that decision impacted their future possibilities. For example, how a $45 purchase limited her cash flow for three weeks. Or even how a new $20 recurring expense represented four more hours of work per week in the future to cover it. That meant instant feedback loops that, upon repetition, systematically improved decision making. Because emotional and not logical reasons make behavioral patterns, even our less "mathematically gifted" users had exceptional finances. WITHOUT NEEDING A SINGLE PIE CHART. That's pretty much why they loved the product, with over 74% retention at month 3. The PFM industry average is 5%. Today we are following the plan to integrate it with a bank account (if you have a license, do contact us). Its potential is enormous as the only product in the market with those capabilities.
