Marketing & Advertising - Calgary, Alberta, Canada
Passionate in my quest to solve the issues with small and medium sized business Marketing, and completely disappointed with what I've seen in 20 years. No time and no focus on Strategy. I overlooked this crucial piece that is the difference between Existing as a business or Thriving. Some very simple changes to your thinking can have a Huge impact. Marketing isn't an EXPENSE, its an investment. There is no reason that your ROI shouldn't be Higher than the cost!We start with:An Audit - where are you wasting money?Your Competition - Where are their weaknesses?Your Target Client - Where is the most profit, and what message resonates?We love working with Business owners who WANT a strategy, who WANT to measure the metrics, and who WANT to see a Return on Investment for every dollar they spend on marketing.Your competition has weaknesses that YOU aren't taking advantage of. Who will take advantage first? i hope its you.5 stages of business growth: (which one are you stuck on?) Be honest, be real, Seek Help.1. Existence: still trying to make a profit? Still trying to figure out the best fit? Still trying to be everything to everyone? Where are your leads coming from?2. Survival: Is your Price right? Is revenue outpacing your costs? Repeat clients? Stop the Discounting? Lead generation based on Value or Price? Where are your leads coming from?3. Success: Whatever got you here is not going to keep you here. You need a better plan to GROW, IMPROVE, THRIVE! Where are your leads coming from?4: Take-Off: If you've laid the right groundwork in Stage 3, you can enter Rapid Growth and become a Large company. Beware of challenges. 5: Resource Maturity: After the Take-off phase, you will plateau. You need to find new avenues for Growth, and innovation. Maybe this is the Exit stage? Finding the right TEAM? Standardization and Systematization are Key.