yuriQa Pty Ltd
Leisure, Travel & Tourism - Sydney, New South Wales, Australia
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What use is data if you can't use it?eureka/ˌjʊ(ə)ˈriːkə/"Eureka" comes from the Ancient Greek word εὕρηκα heúrēka, meaning "I found (it)".yuriQa/ˌjʊ(ə)ˈriːkə/The answer to the questions;So what?What is this data telling me?What are the actions that I should take from here?How do I use this information to create value, reduce risk, better engage with my suppliers, improve the travel experience, create new products or policies and save money?Having a lot of data at our fingertips and turning it into insights is not a new concept. Yet the old adage of ‘drowning in information but starved for knowledge' still holds true for many stakeholders in the travel industry.Huge lakes of data are created at an exponential rate and for many reasons – lack of time, insufficient resources, silo'd data repositories, rear view mirror analysis, incomplete data – it's difficult to know what your data is telling you to do next.Our team has a deep understanding of how to use data to drive performance and instigate action as well as an intimate knowledge of both the retail and corporate travel industry sectors. We surface urgent, important and day to day insights that might otherwise have laid buried in your data.
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