Yūgen
Marketing & Advertising - Cairo, Cairo Governorate, Egypt
Yūgen Employees
Yūgen Details
Yūgen.A concept looking beyond what can be said existing at the core of the appreciation of beauty and art in Japan. It values the power to evoke, rather that the ability to state directly. The principle of Yūgen shows that real beauty exists when, through its suggestiveness, only a few words, or few brush strokes, can suggest what has not been said or shown, and hence awaken many inner thoughts, feeling and emotional responses.We are here to provide a PR strategy for digital communication; using a conversational method that provides more relevant, subtle and profound content to engage with the audience and create loyal brand advocates. Our mission:Creating a storytelling journey that delivers a contextualized and customized digital translation of your brand. Stories that incite action and create a long-lasting relationship between you and your customers.Our Vision:Creating stories that inspire, encourage, comfort and challenge. Stories that are inspirational and relevant; reminding us of our common humanity.Our Philosophy:• Fans not followersFocusing on growing a loyal community of brand advocates.• Value and result drivenUsing analytics to predict potential outcomes, then applying probability todifferent scenarios, and adapt the strategy according to the outcomes.• Strategic and careful planningDeveloping a sustainable strategy that ensures consistency in communication• Communication; a shared responsibilityTransparent communication & clear expectations are the key to success.• Quality above quantity and efficiencyProviding more relevant content that the audience can relate to. Our motto: Itdoesn't count if it doesn't make you feel something.
Yūgen Technologies
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