Marketing & Advertising - Merrimack, New Hampshire, United States
Happier customers equal more sales, it's that simple!When you understand your customers you can serve them better. They will fall in love with your product or service and tell everyone they know. Don't waste money on marketing before you know what you are selling and who you are marketing to. Consistency builds the brand awareness through repetition and then they remember you and thats brand retention, and if you delivered on the promise they trusted you to keep they will love you and tell everyone, thats brand loyalty. The best way to make this consistent is with a brand strategy at the start. But brand strategy requires brand management to maintain consistency and protect the brand. In this experience based economy, knowing your customers is more important now than ever and essential for customer retention. Before you can create a plan you need a foundation to build from.Your brand is the essence of your company. So much more than just a logo, color and font choice, business name, or the language and tone you use. It's EVERY interaction you have with a customer and its crucial to be consistent. Sometimes our vision can blind us. I specialize in bringing strategic clarity and focus to brands new and old, big or small. Tell them you know someone who can help clear the fog. "Zack was able to distill the pain point holding me back from building a brand that my ideal clients would resonate with. He guided me through what the future would look like if this problem was solved. He delivered more than a brand strategy; what Zack provided was clarity in who I am as a business person and the types of people I can help in a way that no one has been able to help me with. His instincts are spot on."Whom do you know working with a brand that is not connecting with its customers? A brand ready to expand and grow, or looking for a brand refresh?I can't wait to show you what happens when ZACK BRANDS YOU!
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