Zarzia Consulting
Management Consulting - Zug, Canton of Zug, Switzerland
Zarzia Consulting Employees
Zarzia Consulting Details
(i) Strategic Consulting:business development plans & strategy development for organic growth or M&A.Strategic risk analyses, finantial scenarios (EVA & SVA), real options for optimal decisioneering.Commercial & industrial audits. Tangible & intangible valorization methodsNew product launch and company readiness, including concept, price senstitivy, forecasting, VI, VVI, supply chain analyses; new business models(ii) Tactical consulting:--Commercial effectiveness: Operational improvements - customers & trade profiling, segmentation and targeting, dimmensionalization of sales force, commercial structures, territorial deploymentMarketing mix optimization - ATL investments, white areas analyses, mind-map techniques, CI.-- Product lifecycle management: forecastings, market prognosis, co-marketing & copromotion strategies, VI & VVI, commoditization defense implementation tactics(iii) Coaching & Training: strategic & tactical marketing for restricted & unrestricted sectors, operations control, business development analyses techniques, ad-hoc executive sessions
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