Marketing & Advertising - Dubai, Dubai, United Arab Emirates
While SMEs (Small to Medium Enterprises) are contributing significantly to the economies worldwide and to the UAE economy in specific, these companies have been suffering and often struggling to meet their day to day obligations due to the fact that they are small in size and don't have the purchasing or bargaining power to acquire their necessary products and services from suppliers at an adequate price. With this fact in place, Zawdeh as a concept and a business was created to solve this dilemma. Zawdeh is a unique cooperative business model that empowers the underprivileged SMEs by giving them the bargaining power of a large enterprise while significantly increasing the market share of specific suppliers Becoming a Zawdeh member, SMEs will benefit from the economies of scale and will become empowered prior to making any purchasing decision that is of significant nature to their day to day business operation.