Retail - Sunnyvale, California, United States
Jonny Waldman (who founded Zero Per Gallon in 2005) and Kit Kohler (who took the helm in 2009) share a simple belief: that in a day and age when driving doesn't quite seem to be entirely worth it, biking is more worth it than ever.And there's no getting around the best way to get around. Biking is fun, and quiet, and cool, and not boring. It's practical. It's also fast, simple, and pretty easy. It's social. It's enlivening. It's freeing. It's heroic. It's also healthy, and fatties that we Americans are, we could all use a little less time sitting in a chair, and a little more exercise. (Does driving to the gym to run on a treadmill really seem like progress?)Perhaps best of all, biking is politically and environmentally tenable. The bicycle lobby isn't tangled up with oil-exporting nations, or over-eager to drill the hell out of our last great wilderness. Bikes don't clog up public spaces in cities, and they don't spit out pollutants that create acid rain, smoggy air, and global climate change.Biking costs less for us, for our cities, for the planet. Go ride a bike – and spread the word…