ZIOINC
Marketing & Advertising - Indianapolis, Indiana, United States
ZIOINC Employees
ZIOINC Details
What if AI was Less Artificial and More Intelligent?What if all marketing was like your abandoned cart email? Super relevant, timely, focused on a specific opportunity. What if, instead of serving just your digital channel, it could look for opportunities across every sales channel, unlocking and optimizing in-store, digital and even your marketplace shoppers?What if, instead of just looking for the simple "tactical triggers" from yesterday, it could focus on your strategic needs to tomorrow - automatically prospecting shoppers, optimizing your seasonal shoppers, nurturing and managing continuity (consumable) purchasing, managing churn risk, mobilizing your winback customers. What if, instead of being confined to the in-box, these programs were able to self-tune across your marketing channels? Selectively allocating which channel, which shopper, should be mobilized for - based on channel spend, their individual likelihood to respond, their relationship with your brands, and their predicted value?What if, instead of spending hours designing content, every communication was individualized? Offers reflective of each shoppers relationship to your retail brand, product line being promoted, including their predicted value. Merchandising that is both on theme, but also tuned to the specific shoppers predicted interests - even if that shopper is in-store only or still anonymous digitally. It took 2 years, but ZIO has created "Opportunity Driven Marketing" and it's what happens when you have a Shopper Data Platform, some startling Customer Intelligence, and a focus on outcomes. It's the future of marketing. Join the revolution and Get your ZIO Customer Data Platform FREE. Take the next step and join our self-funding beta program and be part of the future...no offense abandoned carts.
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