Entertainment - Shanghai, Shanghai, China
- Provides content providers: 1. New incremental revenue via an infrastructure to cost-effectively sell product placement inventory. 2. The ability to better service existing marketers - and tap into an entirely new market of potential advertiser customers. - Provides marketers: 1. A new landscape of opportunities to connect with consumers - via contextually relevant brand integrations across TV, film, music and video games. 2. A streamlined process that makes creating and executing targeted product placement campaigns simpler and more cost-effective than ever.
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