Aaron Coad's Contact Details

Aaron Coad's Company Details

Michael Lavelle Wines

N/A, N/A, us • 5 - 9 Employees
Alcoholic Beverages

Michael Lavelle Wines is a Black-owned luxury private wine label launched in June 2020 founded by Howard University alum Aaron "Michael" Coad and Terrence "Lavelle" Low along with their partners, Sommelier Devin Kennedy and Brandon Crump. Now recognized as the youngest Black-owned wine company owners, they got started through passionate curiosity about wine and its rich history and recognized a glaring void in fresh, culturally relevant wine craftsmanship offered and marketed towards millennials and minority audiences. They took creative license to develop a disruptive brand fused with art, education, and most importantly, unmatched wine experiences. Intentionally partnering only with small batch wineries to ensure the preservation of the integrity of the wine, Michael Lavelle's first varietal, Iris Rosé, is a delicious melody of cabernet and pinot grigio grapes grown in coastal California. Its crisp flavors and aroma fills the nose with morello cherries, fresh strawberries & lemon verbena. On the palate, it continues the journey of fresh fruit with some notes of fresh peaches and watermelon rind.