Aaron Marino's Colleagues at ENEMY
Aaron Marino's Contact Details
ENEMY
Aaron Marino's Company Details
ENEMY was started to solve a simple problem: to be able to offer quality sunglasses that rival any designer brand, at a more affordable price.It's an objective you've probably heard before from other brands, but we're different, working closely with you, the customer, to create a product and service that makes us hard to beat.The idea came from Aaron Marino, also known as Alpha M. With over 5 million subscribers on YouTube, he's been helping men unlock their confidence through style, grooming and lifestyle videos since 2009.Aaron knew that sunglasses are a simple addition to instantly upgrade your appearance, but he also knew the challenges he and many of his audience face when it comes to buying the ultimate pair.QUALITY FIRSTIt's easy to pick up a pair of sunglasses that cost $30, but the reality is these sunglasses won't last the summer. You'll be back spending $30 on another pair less than a year later. Therefore Aaron always advised to invest in quality, but "quality" often led to hefty price tags. Or it led to well known designer brands offering poorly made sunglasses at a premium price, just because of their logo.Aaron saw a gap in the market to be able to rival any designer sunglasses brand in terms of quality and style, but offering them at a far more affordable price by selling direct to the customer (cutting out all of the additional, unnecessary costs you pay for other brands on the market).This wasn't about buying sunglasses in bulk, simply putting a logo on them, and charging a premium price (like many brands do). This was a complete process, sourcing the highest quality materials on the market, finding the best manufacturers and listening to Aaron's audience to create sunglasses that you, the customer wants.