Café Kivu is a startup coffee company located in eastern Congo that captures most of the value addition processes in the coffee value chain at origin. Very few coffee companies on earth are able to have the "ground game" at origin, and international savy at consumption sites, to be able to deliver high quality, fresh roasted coffees from origin to consumers in the global North. Since 2014, Café Kivu has operated a coffee shop in the city of Beni as a springboard to transforming how an origin zone for some of the earth's best coffees—the Kivu region of the DR Congo—adds value to world's favorite bean.