Intuitive sense of what makes your brand special, and deep understanding in how to position and manage a 21st Century brand.~ The new paradigm of 21st century business~ The new context for 21st century brand building~ How behavioral economics will evolve our next economy~ An emerging trend of eXpansive entrepreneurism~ A model to build a highly successful brand~ Maximizing human performance~ And, how to leverage all of this information to strategically build the most successful brand for (yourself and) your company.