Chief Architect and Lead Server Engineer at Winistry, Inc. - San Francisco, California, United States
Winistry is revolutionizing how websites and apps are built and run with the first unified digital marketing & operations built in.The Winistry platform delivers:- Rapid development of websites and mobile apps with all aspects of customer, content, and marketing management built-in.- A single dashboard to manage all functionality and track all performance of an integrated web/mobile app.- The ability for an operator to update content, messaging, personalization logic, local translations, and more, in real time, without engineering support.The Winistry platform is complete, providing out-of-the box web and mobile apps for clients that include:- Customer Account Creation - guest, email login, phone login, social sign-in- Customer Relationship Management - account data, user tracking, interaction tracking, response management, customer service- Customer Loyalty Programs - multi-dimensional leveling based on usage, spend, social actions etc. and used to unlock new content, deals - Content Management System - creation, storage and publishing of text, images, videos, animations, game modules- Digital Marketing Automation - scheduled, localized, rule-based, AI-powered notifications, dialogs, deals, paywalls, missions, VIP-program, emails- Localization - language, pricing, deals, automation, etc. managed based on location and/or preferred language- SEO optimization.- Deep Link Management- A/B Testing- Reporting on all aspects of user behavior