The small Data Store is focused towards building solutions for small stores (kiranas) in India. The objective is to equip these small stores with the same recipes of success that Big Retail & E-commerce enjoy – i.e., the ability to utilise and benefit from Big Data.The small Data Store is a retail measurement & business intelligence service provider that simplifies complex data analytics to actionable bite size insights (small data). Once actioned, it would ensure that small stores make better informed decisions and improve efficiencies and increase revenue. Not to mention the promise of additional revenue streams borne out of aggregated store data.