Everyday B2B sales teams are building a house without a blueprint. Sales go-to- market strategy is broken, gut driven and inefficient. Sales and executive leadership are comfortable adding headcount and less comfortable and capable of using data and technology to drive decisions. This drives higher CAC, turnover, low LTV deals and poor team moral.Unevrse (u·ni·verse) is a SaaS application for B2B sales organizations that puts data and technology in the hands of leaders to build and execute against a data driven blueprint. Unevrse builds, maintains and prioritizes accounts to form a comprehensive TAM (total addressable market) dataset. From this dataset and the Unevrse interface, users are empowered to strategically align their teams based on their company's unique value proposition. Built-in machine learning assists users as they make data driven decisions, ensures prioritized market engagement and measures individual performance.