We are a closely held family investment group. 5THGEN represents our family's five generations in business with a rich history rooted in West Michigan.Our WHYWe believe if given the opportunity, we can all exceed expectations. We want our businesses to deliver experiences that exceed the expectations of our suppliers, customers, and teams.Our HOW We are in the business of people. As leaders our responsibility is to focus on our team members, creating opportunities for them to exceed their own expectations . If we are successful in that, our team members will be able to better serve and exceed our customers expectations. A happy and productive team creating a satisfied customer base who are ambassadors of our brand will ultimately benefit all involved.Our WHATOur service is to invest in, create, and manage successful business cultures that yield profitable businesses. Regardless of the business or the industry, it is our belief that if equipped with the right culture, it has the ability to exceed expectations of everyone engaged with it.