We believe in a lot of things. Assuming the best in people. Sweating once a day. Having tough but empowering conversations. Daily meditation sessions. Above all, we believe in self-love, gratitude and a well-designed t-shirt can change someones world. We are structured as a social enterprise which promotes and supports mental health through the creative products we make, the meaningful partnerships we build, and the important stories we share. Most importantly, we don't just get the word out but contribute 5% of our annual revenue to various national and local mental health charities supporting the important work they do.