Adam Johnson's Contact Details

Adam Johnson's Company Details

Serca

Seattle, WA, us • 5 - 9 Employees
N/A

After watching the market struggle with troublesome technologies, dated-data, and misaligned methodologies, we - SERCA - have built an ‘Every Impression Matters' approach to programmatic media and email marketing, married it with a modern tech-stack and activate through a highly-skilled and dedicated managed services team.Beginning with 100% consented data, we identify your perfect customer, and leverage zero-party, first-party and second-party data partners to scale outward, vs. buying trampled on, overused third-party data, "optimizing" inward based on antiquated metrics.We are very sensitive to how complicated this ecosystem and buying media programmatically in general, could be. The growth of programmatic has brought on amazing efficiencies in the way media is bought, but the challenge in this, is this…programs only do what they are told to do. They optimize – toward EXACTLY what they are programmed to optimize toward - and if the person setting up the campaign even slightly misinterprets the strategies, it could be like chasing a butterfly off a cliff. It is the HUMAN element. And we are 100% committed to this piece!