At the beginning of the online age, there was darkness. Nobody knew how to create a functional website. Thus began the era of common reasoning. Jan Řezáč - leading Czech website consultant - bet on another card: logic, methodology, testing. He published the first Czech book on web design in 2014. Two years later he founded a new house: the House of Řezáč. Along with other experts he is now making sense of the chaos of websites under one common crest.