Rita Hazan is equal parts colorist/artist/innovator. A NYC native, Rita is recognized as a pioneer, carving her own niche in a male-dominated beauty field. Known not only for her eponymous 5th Ave salon and signature hair color care products, Rita's iconic looks on celebrities such as Beyonce, Katy Perry, Jennifer Lopez, Jessica Simpson have had a lasting impact on worldwide beauty trends. A style reinventor and daring colorist, Rita's expertise and ceaseless innovations have translated into a line of hair color products. With Rita Hazan products specially designed for colored hair and addressing the spectrum of women's hair color needs, Rita has established herself as "The Hair Color Authority."