The Metta Group is focused on driving Sales Effectiveness. That is the ability to help organisations to identify, win, retain and grow profitable customers.This comprises of 5 key areas:1. Process (implement the right processes to drive revenue growth)2. Organisation Structure (right segmentation & coverage)3. People (ensure that the people can execute the processes well)4. Compensation (measure and reward the right behaviour)5. Tools & Technology (support and accelerate effective execution)