Airix Store is a start-up retail store in Houston, Texas that provides interesting merchandise options at bargain prices. We intend to tap into the retail market with pricing that will encourage quantity buying without compromising on quality, and our pricing will attract consumers on fixed budgets. Our target market is but not limited to the urban (African) community, the elderly, and students, many of whom are price conscious and looking to find a value for their money. The Internet is an accessible shopping tool for our target population.