How do you determine an amazing cafe from an average cafe? The amount of people eating their food, or in other words, social proof. Social proof states that when we are uncertain, we look to the actions of others to guide our own actions. Historically, websites didn't have an option to provide that same level of real-time, powerful social proof without custom and complicated coding. Evidence.io provides that same powerful, real-time social proof to websites. After an easy, 4-minute setup, site visitors can see real-time notifications of current website visitors, recent purchases, booked appointments, or any other positive engagement that can help increase buyer confidence and build a greater sense of urgency.