Endeavor is a fee-only financial planning firm located in Sacramento, California founded by Paige Farrell that focuses on smart investing and long-term goals in a warm and down-to-earth environment. We are comprehensive because we incorporate an analysis of all areas of your financial life, not just investments: taxes, estate planning, insurance, risk management, charitable giving and special goals, to name a few. More importantly, we realize that money and psychology go hand-in-hand. Making a plan and sticking to it are two different things. Our financial planning helps you be intentional, automate to remove obstacles or discipline, create a strategy, and stick to it. Our fee-only approach keeps our relationship transparent and straight-forward. You will always understand the nature of our advice and know that we do not accept any commissions or referral fees. If you think I can be the right financial planner to help get you organized and investing wisely, reach out at hello@endeavorplanning.com or call (916) 333-5760.