Creating a company, even a small one, is still an act of faith in the future, in an optimistic and successful future. But it is something more. It is choosing partners on the road, to advance further, to advance better, to complement each other and to have a professional space in which to contribute value to the client. Creating a brand that summarises the essence of a company in a couple of words is the start of the journey. A brand that projects the desire for recognition of accumulated experience. Experience in years of consultancy, in founding and developing companies, in using technology efficiently, in modelling businesses to make them growTo apply all our senses with insight. To activate clients as new partners on the road and set knowledge in motion with cunning, ease and speed, making singular things rather simple. That we accompany our clients along the way with acuity. In short, that we are acuity -- be acuity.