Originally developed at Google, and now taught and practiced all over the world, pretotyping has become an essential toolkit for companies that want to "make sure that you are building The Right It before you build It right." In 2012, Alberto Savoia took a leave from Google and founded Pretotype Labs to focus on teaching and coaching pretotyping tools and techniques to inventors, innovators, entrepreneurs and intrapreneurs all over the world. Since then, Alberto and his team have brought the power of pretotyping to hundreds of companies and organizations. Pretotype Labs seminars and workshops use the same material and exercises Alberto has developed for Google and Stanford and continues to actively collaborate with both organizations to further develop the technology and tools of pretotyping.