Amber helps businesses build knowledge about China. We are based in Shanghai and supply high quality, customized, business intelligence to companies, both big and small. Amber was founded in 2005 when we saw an opportunity to deliver synchronized business intelligence in China. We're a young, independent company that focuses only on China - the founders have more than ten years experience delivering research and support to international business here. We believe that international companies' activities in China are strengthened by absorbing the experience and recommendations of Chinese decision makers and opinion leaders. Recent projects have been in the following areas: Manufacturing; Industrial Products; Energy; Automotive; Transportation; Retail; Education; FMCG; Professional Services; and Travel and Tourism. Everything you receive from us is the result of local market insight and international perspectives. The critical piece of the puzzle for our clients often comes from us being able to read between the lines so our whole team is attuned to both Chinese and Western culture.