Aleksandra Kowalczyk's Contact Details

Aleksandra Kowalczyk's Company Details

ExplainVisually.co

Warsaw, Masovian Voivodeship, Poland • 11 Employees
Marketing & Advertising

We all know that it's not easy to keep the attention of businesspeople.Employees are preoccupied with shifting priorities, snowed under the ​​e-mails, and tired of multitasking. And from time to time they get smartphone notifications about the shipment from Amazon, cheap flights, and likes on Instagram.It's not easy to make them invest time to listen to what we have to say.Especially that we are all used to the fact that everything is clear and easy to use. And when it isn't, we get discouraged easily.There is a reason why one of the most popular books on UX is called "Don't Make Me Think!"How then should we talk about complicated things? About a B2B product, strategy, or process that cannot be summarized in 2 sentences?It's hard to fight a global trend.You can, of course, pretend that nothing has changed in the last few years and still communicate in the old way. But then we run the risk of some customers or employees ignoring us. And many hours of our work will be wasted.You can also listen to Jeff Bezos, who said that when the wind of trends starts blowing in your eyes, you have to change course to make them blow in your back.And instead of fighting the trend, adjust your message to our times. Make it simple to understand. Interesting. And concise.Of course, this is not easy.If we want it to succeed, it is necessary to:Understand the specifics of the industry.Get to the heart of the message.Translate it into succinct, simple words.Dress the whole thing in storytelling.And add relevant visuals.And this is what we have been doing at ExplainVisually for over 7 years - we talk about products, strategies, and processes in a way that can reach busy business people.In other words, we design communication for our time.Do you want to know more?Visit our website:https://explainvisually.co/en/