REDA Milano was founded in 2013 as a result of four people collaborating, two brothers and two sisters, all of who are from shoe manufacturing families that do the job for over a 80 years ( 3 generations).The goal of REDA Milano is to offer a fashionable woman's shoe of high quality for an affordable price.ant to look classy but at the same time be comfortable and free in their footwear.The brand follows fashion trends and new materials for manufacturing footwear. A lot of time and effort is put in to testing insoles and their comfortability.We put equal time in to following and applying new technology in making our shoes which we combine with our traditional ways.