Aletta Vermeulen's Contact Details

Aletta Vermeulen's Company Details

Over two decades ago we made our first Chrome bag with a Juki sewing machine, a few yards of industrial-grade nylon, military grade truck tarpaulin, and the commitment to making durable useful gear that works on and off the bike. We didn't have money to make a buckle that could hold the weight of a loaded messenger bag, so we salvaged seatbelt buckles out of junkyard cars. An icon was born. Our original messenger bag with its seatbelt buckle quickly became a favorite of professional messengers around the world. More importantly, our way of making things was defined. We call it Freedom through limitations.People don't need more stuff, they need better stuff that use less resources. More function, less fashion. We design and build our own things and care about how stuff is made. Everything we make is purpose built. Street-tested by our own crew and professionals around the world. If it doesn't have a purpose, it's gone. Over the last 20 years we never wavered from our commitment to making useful durable gear for people who live and ride in the city.Beyond the products we make, Chrome is a way of living the city. It's working hard, playing hard and riding hard. Living at the intersection of creativity, resourcefulness, community and grit. Where art, music, photography, bike, moto, and skate collide. It's protecting our playground and making our cities even more rad places to be. We don't simply make products for people who live in the city. We are the city.