Shanghai Era Entertainment Ltd. is a joint venture with three equity partners: Shanghai Media Group, China Arts & Entertainment Group and Shanghai Circus World/Shanghai Acrobatic Troupe. Set up initially for the production and marketing of the multimedia theatrical spectacular Era - Intersection of Times, which premiered on September 27, 2005, it has managed the hugely successful production now still running on daily basis to continued acclaim. The show blends Chinese acrobatics with state-of-the-art multimedia technology and innovation, dazzling both local audiences and overseas visitors alike with incredible stunts, fantastic imagery and poetic illustrations. Shanghai Era Entertainment Ltd. has thrived on innovative management and marketing practices, leveraging available resources and media support, to create a successful evergreen production which enchants audiences with inspiring and unique circus experience. It has won a number of national and municipal awards for innovation and outstanding performance.