Alex Cotton's Colleagues at RELATIVE consulting
Alex Cotton's Contact Details
RELATIVE consulting
Alex Cotton's Company Details
Many individuals or successful companies struggle with how to message themselves – struggling when explaining their purpose and conveying their value to their own friends and family, let alone the consumer.A company's bones - the inspiration behind it, the road traveled, its narrative - are what shape its identity; its this message that really matters. From building a brand's architecture from scratch or providing a refresh, Relative works with clients to pull their narrative through every identifying element and in a way that excites and evokes action and emotion from its consumers.Based in Hoboken, NJ, RELATIVE consulting is a team of marketing and communications professionals eager to help you with your businesses outreach needs. We understand that many new or small businesses don't have the budget or the bandwidth to take on a fully-integrated marketing plan, which is why many of our projects focus on a single deliverable – web development, brand messaging, print collateral, media relations, etc. We think carefully about how the project fits into our clients' overarching strategy, providing direction and counsel on how to maximize their marketing spend for an immediate impact while still planning for the future.Looking for a long-term strategic partner? We can help there too. For our clients who want ongoing, fully integrated marketing alignment, we start by developing a strategic plan for their marketing, evaluating their current brand identity, exploring their competition and industry landscape and understanding their core audience. After this initial discovery phase, we build out an all-encompassing executional plan that works best for them and utilizes the media channels that will help them effectively reach their target in a relatable way, with a message that resonates.At RELATIVE consulting, your company is our top priority - your passions, our own. Let's think together. To find out how, email us at casey@relativeconsultants.com