Alex Smith's Contact Details

Alex Smith's Company Details

ESTABLISHED Jewelry

Santa Monica, California, United States • 1 Employees
Luxury Goods & Jewelry

ESTABLISHED Jewelry is a fine jewelry line handmade in Los Angeles, California. Established Jewelry is where luxury meets provocative. We live by our motto: "Gold on the outside makes them green on the inside." The line consists of both 14k and 18k rose, white and yellow gold. In an effort to keep everyone "Established," we pass on a wide price range to our customer. All pieces that contain precious stones are made in 18k gold, while all pieces without gems are made in 14k gold. Designer Nikki Erwin has had a love for jewelry as far back as she can remember. As a young girl she would take trips to the Los Angeles Convention Center during jewelry shows to buy supplies and made her own custom accessories. It wasn't until 2004 that Nikki got the opportunity to work professionally in the jewelry business as Jennifer Meyer's first employee at Jennifer Meyer Jewelry. As JMJ flourished, Nikki learned so much about running a successful business. It was during this time that Nikki was inspired to create single custom pieces for herself. Her very first piece was a double finger knuckle ring. Nikki begun accumulating all of her original pieces from over the years, and filled out the collection with complimentary new designs. After a year of editing the collection, Nikki was confident the line was ready for the 2015 Spring launch. She feels that Established is the perfect combination of quality and edge, something that has been missing in the fine jewelry market. Established Jewelry has always had a clear brand message and design direction- risque and bold, but somehow sweetly sexy. "I pride my designs on taking risks, speaking my mind, and not being afraid of my voice," says Nikki of the brand.