Alexandr Troitsky's Contact Details

Alexandr Troitsky's Company Details

Affectgroup

Sacramento, California, United States • 46 Employees
Marketing & Advertising

Our experience in digital spans 16 years, the agency's team consists of about 100 people.We were the pioneers of viral videos in Russia — our videos were added to academic textbooks on advertising and PR.By 2008, the agency had grown: we started working with major clients, expanded the team and the scale of projects. We had become a strategic agency and a long-term partner for our clients (the longest relationship with a client lasts for eight years).Today we are focusing on the development of integrated campaigns that use all of our expertise: strategy, SMM, PR, events, working with opinion leaders, special projects, and so on.Affect's mission: "Cultivating an integrated approach in advertising, developing communications for a single information environment in which people live rather than individual channels."Every year we take part in advertising festivals and competitions, where we receive high scores and get in the shortlists: Effie Awards, Silver Mercury and Tagline Awards.The Agency's clients: Tele2, Philip Morris International, Citibank, KIA, Mercedes-Benz, Henkel, Mondelez, LEGO and many others. We also cooperate with the Cancer Prevention Foundation.