Alexandra Bozzo's Contact Details

Alexandra Bozzo's Company Details

Grüner Wellness

Port Townsend, WA, US • 5 - 9 Employees
Healthcare Facility/Healthcare Services

OUR MISSIONAt Grüner Wellness, our mission is to create luxurious, ethically sourced, and research-driven skincare and lifestyle products that elevate the discourse around men's wellness.WHO IS GRÜNER?Grüner Wellness was founded by husband and wife team Frank Bozzo and Alexandra Lavorato, during the COVID-19 lockdown. Together, we've lived on 2 continents, traveled to 20+ countries, started 3 businesses, written 2 books, and watched over 1,000 hours of Frasier.WHAT IS "MEN'S WELLNESS"?Wellness is not a gendered concept. So, why do we focus on men's wellness? Because society has historically dictated that, to be "manly" one must eschew concepts like self-care. As a result, the leading men's wellness brands sell pills for erectile dysfunction and hair loss, and are often marketed with a heavy dose of self-deprecation, instead of promoting genuine health and happiness through thoughtful investments in one's well-being.Most marketing geared toward men seems to presuppose that we don't care about ourselves.. which has not been our experience. We resent companies that stick a generic product in a blue bottle and call it a 6-in-1 face, body, hair, toothpaste, car, and carpet wash. We make products for men that care about themselves.To be clear, nothing we make, or will ever make, is only for men. Our intention is to make, and source, the best possible products for a masculine, but inclusive, audience.Designed for Humans. Curated for Men.